Founders often respond to slow growth by building another feature.
But if the right people haven't even discovered the product yet, more features won't solve the visibility problem.
Before spending another month building, give your product another chance to be found by people looking for something new and useful.
Launch Nest is built for discovering SaaS, AI tools, and indie products.
https://launch-nest-ai.base44.app
This is so true. It’s easy for founders to convince themselves that one more feature will be the thing that unlocks growth, when the real problem is often that not enough people know the product exists.
Distribution should be part of the product-building process, not something you think about after the product is “finished.”
This is the trap most of us fall into: building feels like progress, distribution feels like rejection.
What finally shifted it for me: I started treating "where do users already complain about this problem?" as a feature request. Turns out my users were asking for things in public forums for months — I just wasn't there to hear it.
A rule that helped: every hour of building gets an hour of showing up where the problem is discussed. Not pitching — answering. The product roadmap literally rewrote itself from those threads.
Features get you retention. Discovery gets you users. And users are the only ones who can tell you which features actually matter.