Your SaaS doesn't need a marketing strategy. It needs a distribution habit.

This resonates with me because I’m starting to see distribution as part of the product work rather than something that happens after the product is finished.

I spent a lot of time building features, improving the site, and creating SEO content. That work felt productive because the output was tangible. Distribution is different — you can spend an hour participating in communities or talking to potential users and have nothing measurable happen immediately.

I think the habit part is what matters. A small amount of genuine outreach and community participation every day seems much more sustainable than trying to manufacture a big launch all at once.

I'm testing that approach now and trying to stay consistent long enough to see what actually works.

Spot on. Most founders treat marketing like an event instead of a process. It’s easy to get hyped for a Product Hunt launch, but much harder to show up for that 30-minute daily grind when the dopamine wears off. That 90-day window is where most people quit—love the emphasis on the compounding effect.

This resonates. I’m trying to keep distribution small and repeatable instead of treating it like a big launch event. Right now my rule is: check search data, make one useful improvement, then do one lightweight external action. It feels slower, but much easier to sustain.

This was pretty inspiring. Thanks for sharing! I did a soft launch of my product, and have no clue where to start. This helped.

Distribution habit over marketing strategy is a great mindset shift. This resonates a lot.

The hardest part of Reddit marketing isn't finding the right subreddits — it's maintaining the 90/10 value ratio consistently enough that your account doesn't get flagged before the real posts land. Curious how Bazzly handles that balance at scale, especially for accounts that are still building trust. Does it pace comment frequency automatically, or is that still manual judgment?

This resonates a lot.

For early-stage SaaS founders who are doing daily distribution, how did you know which conversations were actually worth repeating?

I’m noticing some channels bring engagement but not users, while others are slower but seem higher intent.

Did you track anything specific early on, or was it mostly intuition until patterns appeared?

This is a great distinction.

I’m starting to realize distribution is less about tactics and more about consistency of presence.

The compounding effect only happens when you show up daily.

The 30 minutes a day thing is real. I did something similar when I launched a small CLI tool last year — spent 15 min in the morning checking relevant subreddits and HN threads, and 15 min replying to people who had the exact problem my tool solved. No pitching, just actually helping.

Took about 6 weeks before I noticed the pattern shift. Early on it felt pointless — maybe 1 reply out of 20 would lead to a signup. But by week 6, people started recognizing my username in threads and the trust was already there before I even mentioned the product. That compounding effect you mentioned is 100% real but god does that first month feel brutal.

One thing I'd add: the quality of those 30 minutes matters a lot. I wasted my first two weeks replying to threads that were tangentially related. When I got strict about only engaging where someone explicitly had the problem I solved, conversion went way up. Fewer conversations, but way more targeted.

The "30 minutes a day" framework is brilliant because it's sustainable. Most marketing advice feels like it requires a full-time hire. This is doable for a solo founder. The key insight: consistency beats intensity. A 2-week sprint gets you a spike and then silence. 90 days of daily micro-interactions builds momentum that compounds. Starting this today.

I'm about to start this routine for the first time this weekend so your article was a perfect read right now. Thanks

Very insightful and encouraging for a wannabe solopreneur!! Kudos to your thoughtful post.

Interesting and probably makes sense.
I'm only just getting started with this part of building a business.

You mention taking 30 minutes a day sending personalized messages and responding to posts, how do you find these people and posts? I can imagine the messaging and responding part but it seems like very little time to find the right people and posts. Do you just scroll some forums etc or are there good tools for this?

I am a newbie in marketing. I have just developed the AiDocx extension to help user to save AI chat to word, and I am planning to proceed with the marketing as you suggested.

Ahh…the classic sales vs marketing dilemma. I think distribution is the fulcrum that swings a good idea one way or the other. Many ideas perpetually float in space without ever finding the path to earth.

This 'habit vs. project' mindset is exactly what I needed to hear today. I've fallen into the trap of treating outreach as a 2-week 'campaign' and then getting frustrated when the data doesn't compound.

One thing I'm struggling with while trying to build this habit is the signal-to-noise ratio. In 2026, it feels like 'verified' lists are failing more often because of silent drops by enterprise filters.

Filip, when you were doing those 15 minutes of personalized DMs to reach $700 MRR, did you find a specific way to verify that your 'habitual' outreach was actually hitting an inbox and not just a black hole? Or do you prioritize platforms like Reddit/LinkedIn specifically because they bypass the SMTP 'lying' issue?

The “distribution habit” framing is powerful.

I think most founders secretly hope for a breakthrough moment — a launch, a viral post, a big partnership — because it feels more efficient than slow consistency.

But distribution is really about pattern recognition. The first few weeks feel pointless. Then you start noticing which messaging gets replies, which communities respond, which ICP actually converts.

That learning only happens through repetition.

Curious — did your messaging evolve significantly during those 90 days, or was consistency more important than optimization early on?

Really interesting take on Reddit-driven lead generation. Leveraging high-intent conversations instead of cold outreach is a much smarter acquisition angle, especially for niche SaaS products.

I like the 24/7 monitoring + personalized response approach — that’s where most founders lose time manually. The key challenge, in my opinion, will be balancing automation with authenticity. Reddit users are extremely sensitive to anything that feels even slightly spammy.

I’d be curious to know:

• How do you handle account safety and avoid triggering Reddit’s anti-spam mechanisms?

• What does the actual conversion rate look like from identified “intent signals” to paying customers?

This is exactly where we are right now. Two weeks in with a new SaaS, tried Google Ads first — spent money, got clicks, zero conversions. Classic "campaign" thinking.

Now we're switching to the habit approach. Daily comments on Reddit, IH, Twitter/X. No pitch, just showing up and being helpful. Too early to see results but this post confirms we're on the right track.

"After a week, nothing happens. After a month, you start seeing patterns." — saving this as a reminder for when it feels like nothing is working.

The 30 minutes a day framework is practical. Most marketing advice feels like it needs a full-time person. This doesn't.

couldn’t agree more. Habits compound in marketing the same way they do in anything else.

one thing I’ve learned the hard way though: consistency only works if it’s focused. Trying to do LinkedIn, Twitter, ads, cold email, and content all at once just spreads you thin.

Master one channel. Understand its rhythm. Let it gain traction. Then expand. Distribution is a habit, but it’s also restraint.

Your framing of marketing as a habit is so much better than a campaign, more human. Helps me skip the "optimize" mindset that happens when I think marketing campaign.

Happy for your success. Thanks for sharing tips on how you got there.

This is exactly what I needed to hear right now. PromptGear.dev has been live for just one week and I'm already seeing that pattern - I did launches on PH, IH, HN and Facebook, got the initial wave of visitors, and now I'm asking "what's next?" Your post reminded me that the answer isn't another big campaign, but a consistent daily routine. Starting today - 30 minutes a day, answering comments, finding relevant threads. Thanks for the mindset shift.

The sales/mkt part is always the hardest but yes consistency is king

What I’ve been noticing though is that a lot of founders struggle even before the habit mainly around where to show up in the first place. There’s so much noise across channels that consistency becomes hard to sustain.

That’s actually what I’m building with AXL — helping founders see which conversations, communities, or platforms are already aligned with their product and intent right now. So the daily habit becomes clearer and less random.Feels like the combination of the two is where things really click:right place + repeated presence = compounding distribution.

Basically what I am yapping is you focused on the habit and I am focusing on selection ,so when mapped togheter it can turn crazy you know .I think thats what I am trying to create using Axl.

Curious tho if you have seen certain channels or patterns compound better than others over time.

30 mins/day works because it lowers CAC through repetition.
You’re effectively compressing feedback loops instead of running isolated experiments.

Really Great post Filip, while I'm also in the same phase, earlier i tried to learn code, and build amazing tools, it was fun, i built a product, and thought that now i will start earning, but i didn't knew that the real journey starts at marketing and distribution, and not only me, each and every early founder goes through this, either they stay consistent or either give up, so to solve that big problem i launched LaunchXact, a curated platform for early founders and early adopters, we are working on the website, and our wiatlist is live, we are looking for products to list on the website, would love to dive deeper in the conversation that how and where to find products, leads, encourage founders to list their product on launchxact.com.

This is very real. When I launched my tools site, nothing happened from posts alone. Growth only started when I made it a daily habit to show up, reply to people, and stay present in conversations.

One thing I’d add: consistency also teaches you what users actually care about. After a few weeks, you stop guessing and start seeing patterns. That’s when distribution becomes easier and more natural.