Your website should be a sales machine.
Not a digital business card.
If it’s not converting, here’s why:
- Your hero section is vague.
Say what you do, who it’s for, and why it matters…in 10 words or less.
- No clear CTA.
Every page should have ONE job. Don’t make buyers guess.
- You buried the social proof.
Put logos, testimonials, and case studies above the fold.
- It talks like a brochure.
Write like a human. Not a robot. Not a Fortune 500 committee.
- You built for you, not them.
Start with your buyer’s journey. Then reverse engineer the site.
A pretty site doesn’t sell.
A clear, conversion-focused one does.
