Zero paying customers, one real festival, and the feature race organizers kept asking for

I run a small dance festival in Seoul, and I built PikFind because of my own problem: after every event, guests kept asking "where are my photos?" while scrolling through 5,000 shots on their phones.

The product: organizers and photographers upload once, share one link, and guests take a selfie (or now, type a bib number) to get only their own photos. No app, no account.

What's new this week:

1. Bib number search. Marathons and cycling races find photos by the number on the chest, not the face. Per-event toggle, partial-number matching, face search as fallback when the bib is hidden.

2. Team uploads. Pro events support 3 photographers uploading together with live progress — matches how event photography actually works.

3. Referral dashboard. 2,000 credits both ways, now with full funnel visibility.

What I don't have: paying customers. Zero. The free tier (1,000 photos for your first event) is generous on purpose — I'm still learning what organizers will actually pay for.

Question for people who've sold to event organizers: what made the first one pay? A feature, a deadline, or a specific event on their calendar?

https://pikfind.com/?utm_source=indiehackers&utm_medium=post&utm_campaign=bib_search&utm_content=IH_UPDATE_01