Just checked GA and saw we are about to hit 10k site sessions on SaaS Marketer in May... we got out first hit in March so wanted to share a little on how we have done this!
And viewing by day:
We're bootstrapping so have spent approx. $300 on Facebook Ads to boost posts to date and our current total organic sessions are approx. 500 so not a great amount of SEO traction.
It's all come from strategic free promotion and getting other people to share :)
But before we get into that... there is no point honing your content promotion skills if your content is not awesome.
It really comes down to one thing... the dark, gruelling hours you have to spend creating the content. The self doubt you feel when you just "can't create anything good this morning".
If you make the content good... the promotion is SO much easier.
How do you make good content?
There are two parts:
Number 1 is the hardest part, and normally requires months or years of expertise. Number 2 can be improved pretty fast... this is your writing (if your building a blog) or speaking skills (if you're building a podcast or video).
For me, I've been in online marketing for six years so both 1. and 2. have been honed over this period.
So with the boring part over with let's look at some promo strategies:
If you have just started and don't have cash you can't rely on organic or paid sources to grow traffic... you will therefore need to understand where your ideal audience is on the internet, go to those places and bring people out onto your platform.
To do this, you need to play by the rules. You need to understand the incentives of the people that own those platforms and help them get what they want FIRST.
Take Facebook Groups for example. Admins know that Facebook sends them more people if they get engagement so they all optimise for engagement.
So if you give a group engagement, you can get attention in return. Attention that you can then use to bring people back to your platform:
The SaaS Growth Hacks group allow me to post as we generate engagement (without posting a link!), this helps them... and then I can often sneak in a link back to our site in the comments ;)
When you bring people back onto your platform the core permission asset to optimise for is always the email address. But when you have that, you want to incorporate people into your word.
This means getting them to:
This maximises the value of that person to you as you have more ways of communicating with them.
The first three email sent post subscribe are ALL to generate other permission assets or to get subscribers to reply:
If you are able to incentivise people to help share you content, you will obviously get more exposure.
This could in the form of simply linking to someone in your article or mentioning someone in your podcast...
You then reach out to them directly once live and request the share. Here is an example of tthe CEO of one of the SaaS businesses we wrote about sharing our content:
This stuff snowballs.
Seriously, sometimes I think business success is simply being able to survive the longest.
So don't post three blog posts in a month, see next to no traffic and then give up... if you like the content creation process and you are getting good qualitative feedback then just persevere ;)
Anyway, hope that helps anyone looking to build an audience to their business/project... I'm happy to share anymore details in the comments below :)