AAO

Hey IH! I'm Heejae, a solo founder based in Seoul, South Korea. I'm building AAO (AI Answer Optimization) — a diagnostic tool that checks how accurately ChatGPT, Gemini, and Perplexity describe your company.

## The problem I discovered

I asked ChatGPT about a company I was working with. The answer included wrong revenue numbers, an outdated address, and cited a job board instead of the official website.

The company owner said "it looks fine when I search." Turns out, his ChatGPT had conversation history. When you ask the same question in a fresh session with zero context, the answer is completely different.

That's when I realized: most companies have no idea what AI is telling people about them.

## Why this happens

Most company websites are built for humans — nice design, animations, marketing copy. But AI crawlers see the raw HTML. And for many sites (especially React SPAs), the raw HTML is literally:

```html

<div id="root"></div>

```

So AI engines pull from whatever third-party source has cleaner data — job boards, review sites, old news articles. Often with wrong or outdated info.

## What I built

AAO does three things:

1. Structural lint — checks if your site is AI-readable (static HTML, JSON-LD, sitemap, robots.txt)

2. AI delivery check — actually asks ChatGPT, Gemini, and Perplexity about your company and compares the answers to your declared facts

3. AI Profile Page — a dedicated /ai-profile page with all your official facts structured for AI consumption

The free diagnostic tool is live at [aao.co.kr/diagnose](https://aao.co.kr/diagnose).

## Where I am now

- Solo founder, bootstrapped

- Product is live in beta

- Tested against 100+ company websites

- Applied for a Korean government startup grant (results pending)

- Just published my first technical article on [Medium](https://medium.com/@bhj31029943/why-ai-search-engines-miss-official-company-facts-and-what-you-can-do-about-it-0ebf3b3f6660)

## Key insight so far

The companies that need this most are the hardest to convince. Their typical response: "Why do I need to change anything? My site looks fine."

That's because they test with their own search history. Their customers search from zero context — and get a completely different (often wrong) answer.

## What's next

- Onboarding first paying customers

- Adding external signal monitoring (checking what third-party sources say about you vs. your official facts)

- Product Hunt launch

Would love feedback from anyone who's worked on SEO/AEO or AI-related tools. Have you checked what AI says about your own company?

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Built by [Heejae Byun](https://heejaebyun-portfolio.vercel.app) · [AAO](https://aao.co.kr) · [LinkedIn](https://www.linkedin.com/in/heejae-byun-2887671b3/)