Absolute Creators
Advanced social analytics & tools for creators
We waited 2 long weeks before the approval. Experienced 2 blocks that had nothing to do with the code:
1/ Two days in, Apple blocked the review because it wanted to see a recorded video of the app running on a physical device!
2/ Three days after replying to 1/ , got a second block and had to answer 4 questions about specifics, formulas and definitions.
It was worth the wait!
I shared the pitch on Linkedin, as a Twitter thread, my Substack and the response has been very good. Received a lot of great inquiries and super relevant questions.
One thing I wanted to make sure is to get analytics early on.
I set up the Firebase project and reconciled it with a Google Analytics 4 property. That way, I can have both web visitors and app users under the same analytical roof from the get go.
Custom event measurement and instrumentation will be also enabled with Google Tag Manager.
“You can’t improve what you don’t measure.” — Peter Drucker
With the global #influencermarketing market valued at a record $13.8 Billion in 2021 , it's more important than ever for creators to access and own verified metrics.
💥 It's hard for the 46M+ long tail creators to get an aggregated and influencer marketing-ready view of their social media analytics;
💥 Social Analytics APIs unlock of trove of advanced metrics and dimensions, yet they're hard to access and manipulate;
💥 It's critical for creators to display true/verified metrics when brands are searching and auditing for their next campaign;
▶️ I've been working on the side to solve this problem and today I'm very happy to unveil what has kept my late evenings busy for the past 10 months:
⭐ABSOLUTE CREATORS⭐
🙏🏻 The mission is to provide the 46M+ long tail creators with unmatched marketing-ready #analytics and tools to help them grow and engage in co-marketing campaigns.
⚙️Working with publicly accessible APIs, the current prototype app enables advanced Instagram analytics. IG Stories, Twitter and YouTube in the works.TikTok marketing APIs only cover ads at the moment.
📲 If you manage an IG account connected to a Facebook page, you can to test it today — free iOS prototype app link https://apple.co/3HVqj3V
👾 Of course there will be a #web3 layer, starting with collecting an Absolute OG NFT if you're one of the first 100 users.
The dev team ships the first EXPO-emulated prototype.
I did not know it was Meta's version of Testflight for Facebook-connected apps. It worked surprisingly well, but very unfriendly for user testing (unlike Testflight).
I've helped too many mobile startups to not know how painful the submission/iteration of builds can be. So we decided to have server-centric approach, where the mobile app is only one view emulating the backend.
We're ready for iOS, Android, and Web app foundations!
An extensive research on Instagram Business Graph API allowed to map all IG libraries need and what we could get out of them.
In the meantime, I started to lookup interesting Dribble portfolios to get inspired on how to present a compelling mobile dashboard
Influencer marketing softwares know more than them. Creator discovery tools display metrics that are out of context, not verified nor certified.
How can creators benefit for the influencer marketing market when they're not empowered with owning and verifying their own metrics?
There has to be a better way!
When working on the marketing stack of a 33M-user app, I've been shocked to see how little and few insightful analytics were available for their Instagram business account.
I decided to explore Instagram Graph APIs even though I don't know how to code.
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