500+ Alpha Subscribers!
by Alessandro StiglianiWith little to no marketing effort, our alpha subscriber list grew to more than 500 users!
We got a great uptick of users when we got showcased on Betalist (end of May) this got us roughly 100 emails in 1 day.
Our acquisition rate spiked up to 13% at some point, this toned down to a steady 6-7% for the past 2months now. Surprisingly we are getting some organic traffic (and signups from it) with a single landing page, though launching our blog mid-June quite helped a lot (great to steadily grow your Domain Authority).
There are definitively some improvements that could be made on the current landing page… Also, spending more time on marketing our product could most probably increase our current numbers.
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Hey Alessandro,
Did you just add your product to Betapage? Or did you have any marketing efforts such as advertising, featuring, asking your friends to like it?
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To give you a transparent recap:
- We got featured on Betalist on May 24, 2019
- We got featured on Betapage 4months ago (can't recall the exact date)
- Submitted our landing to Onepagelove in October: I paid 19$ for this (mainly because I'm a designer proud of my work more than anything else) & It is a niche website about custom designed onepager landing pages > The audience is mainly designer > only interesting for you if this is your target demographic.
- Created a Ship page on ProductHunt: We paid 700$ for this - mainly for the AWS credit + Stripe credit than the Ship product itself
- Right now we have 5 blog posts + 1 manifesto (duplicated on both our blog and medium) > Writing articles is the most time-consuming task in this marketing efforts so far.
- No featuring / Didn't hard-push on our friends to like or share anything / no Adwords / no advertising / ...
If you have other questions feel free to ask @maxshash
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Thank you, Alessandro!
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This comment was deleted 3 years ago.
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Thank you for your kind words! To give you more insights:
- The landing page design was done in Sketch
- The animation is a mix of Sketch + Adobe After-Effects + Airbnb Lottie https://airbnb.design/lottie/ (A React native animation library that renders After-Effects animation)
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Agree with @patchellis! I was going to share my alpha landing page today, but looking at this amazing site, I feel a bit embarrassed!
I suspect having such a sexy website helps drive confidence in your product! -
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This comment was deleted 3 years ago.
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@patchellis, if you are you using VueJs maybe you could use this: https://github.com/chenqingspring/vue-lottie. (Never tried though)
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This comment was deleted 3 years ago.
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This comment was deleted 7 years ago.