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Developed critical workflows and processes

For the past few months, we've been hard at work figuring out what we wanted for this business.

Is it a lifestyle business? Do we want to grow and scale this to millions? What do we want? What do we value?

Those questions made us realize one one thing: we value our time above all else (we're new parents 👨‍🍼).

What this means is we can't do all the work ourselves anymore. Immediately, we started documenting all of our workflows, mapping out where we can delegate and outsource, etc. This exercise has brought such a relief for us, and it's allowed us to spend more time with our family.

We've also been leveraging key tools like Loom and Clickup to document our processes more easily so that any new team member can jump right in.

Although we're far from finished, we're excited to see our business continue growing and that it doesn't rely 100% on us. In the meantime, we'll still be involved in sales; accounting services is a personalized experience, so we want to assure our customers we're there for them.

Our goal has always been and remains to be a personalized, trusted service that puts our customers first above all else.

Thanks for reading! 👍

, Cofounder of Icon for A4E
A4E
on June 1, 2020