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June 5, 2023 Content marketing driving traffic

We have invested heavily in content marketing. By writing an article a day, every day, we're generating hundreds of unique monthly visits.

We're finding that the traffic is growing exponentially. What began with 1 or 2 visits from search engines has grown to hundreds of visits per day.

Beyond writing the content we're also engaging in some more traditional marketing methods around that content. We'll write guest posts for other blogs and utilise our network to try and create a little buzz around the best articles.

It's working. Each post seems to be increasing our exposure, which in turn helps all of the other articles rank well.

We're starting to see a number of top 10 rankings coming up for some of our articles, which gives us a way to formalise a bit of a strategy on what to write next.

Long may it continue!

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