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A few final thoughts and some metrics

I stopped working on AdiPosse a little over 3 weeks ago. I wanted to jot down a few more thoughts and some numbers while I have them handy.

7day

My 7 day active users did't grow much after Feb/March. I'm sure COVID-19 had an impact, but if people aren't using the app at least once a week to weigh in, they aren't very engaged.

funnel

From my funnel, the number of people who entered more than 3 weigh ins was less than 15%.

It think the numbers are bad because the core idea behind the app is faulty. The idea is that people want to weigh themselves every day and share that with others. I feel like the implementation of this idea is adequate, and playing with features or tweaking the onboarding or interface isn't going to change the fact that the core idea doesn't quite resonate with people.

, Founder of Icon for AdiPosse
AdiPosse
on April 19, 2020