AdRate
Automate TikTok Ads. Scale smarter.
We started building AdRate after seeing the same TikTok Ads workflow problem repeat across ecommerce teams, TikTok Shop sellers, and agencies.
The strategy work is important, but a lot of the daily work is still very manual:
- creating similar campaigns again and again
- copying campaign structures across accounts
- checking spend and CPA manually
- pausing weak ads too late
- organizing video creatives for repeated testing
- managing several TikTok ad accounts at the same time
TikTok Ads can move quickly, especially when teams are testing many creatives or running campaigns across multiple products, stores, or clients. Manual checks work at a small scale, but they start to break once campaign volume grows.
AdRate is our attempt to build a cleaner workflow layer for this.
The product focuses on:
- TikTok automated rules
- bulk ad creation
- cross-account campaign copying
- multi-account ad management
- GMV Max workflow support
- creative asset organization
- Pixel and event setup workflows
The goal is not to replace strategy or media buyers. It is to remove repetitive campaign operations so teams can spend more time deciding what to test, what to scale, and what to stop.
We are still early and would love feedback from people who run paid social, ecommerce, TikTok Shop, or agency ad accounts.
What part of ad management still feels too manual in your workflow?
3 Comments
You describe AdRate as a workflow layer rather than another optimization tool. Was that positioning obvious from the beginning, or did something push you away from competing on optimization itself?
Yeah, this was not obvious to us at first.
TikTok itself is already automating more of the optimization layer, with things like Smart+ and fewer fully manual controls. So we do not think the opportunity is to fight that.
What still feels very manual is the operating work around campaigns: launching tests, copying structures, managing multiple accounts, organizing creatives, setting rules and guardrails, and keeping spend under control.
That is why we see AdRate more as a workflow layer for TikTok ads teams, not just another optimization tool.
Appreciate the context.
Would be good to continue the conversation as you learn how teams respond to that workflow layer positioning.
What's the best email to reach you on?