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Pivoting Paths: From Magnetiq to Adsby

The journey from Magnetiq to Adsby is a story of adaptation and growth. Magnetiq was the initial venture, full of promise but not quite hitting the mark.

After three years of hard work, learning, and yes, a few tears, it became clear that to truly serve our audience, we needed to pivot. This decision was fueled by deep market insights and the recognition that small and medium-sized businesses needed a more accessible way into digital marketing.

The pivot wasn't easy, but it was necessary, transforming our original vision into Adsby—a platform that embodies our learnings and ambitions. It's a reflection of perseverance, adaptability, and a commitment to empowering businesses to thrive in the digital landscape.

, Co-founder of Icon for Adsby
Adsby
on February 16, 2024
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