AdToolsLab
All-in-one AI Marketing Suite
Hey Indie Hackers! 👋
I’ve been in the PPC game for a while, and if there’s one thing I’ve learned, it’s that 90% of expensive marketing software is fluff. We pay hundreds of dollars a month for "all-in-one" platforms, but most of us only use about five specific tools daily. The rest of the time, we’re back to using messy Excel formulas or sketchy "free" online converters that haven't been updated since 2015.
I decided to fix this by building AdToolsLab.com.
It’s a dedicated workspace for PPC experts, focused on utility over hype. No bloated dashboards, no hidden fees for features you don't need—just the essential tools (keyword mixers, URL builders, audit helpers) that work every time.
The Vision: To create a "Pro" toolbox that is as fast as a browser bookmark but as powerful as a dedicated software suite.
Right now, I’m focused on:
Streamlining the most repetitive campaign setup tasks.
Ensuring the UI is "distraction-free" (because we spend enough time in the chaotic Google Ads interface already).
I have a question for the marketers here: What is that one tiny, repetitive task in your ad management that you still do manually because there isn't a good tool for it? I’m looking for more utilities to add to the roadmap and would love to build something that solves your specific headache.
Let’s talk shop! 📈
Cheers, Vyacheslav
5 Comments
the most painful manual thing i still do is reconciling creative performance across meta and google, apples to oranges attribution windows, different signals, so you end up maintaining a custom spreadsheet just to compare them fairly. the creative naming conventions are usually what breaks first and makes this even messier. are you thinking about anything on the reporting/normalization side, or is the focus purely on the campaign setup and build phase?
Love this direction especially the focus on utility over all in one complexity.
One thing I notice with tools built for experienced PPC users is that the value is obvious after usage but not always clear at first glance. Many great utility products struggle because users can’t immediately categorize where the tool fits into their daily workflow.
You might get interesting insights by mapping utilities directly to specific moments inside a campaign setup process (research ,build ,launch ,audit).
Curious which workflow stage are you seeing the most manual friction right now?
Utility-first positioning makes sense. PPC pros care about speed, not dashboards.
Since this will likely process campaign URLs, tracking parameters, ad copy, maybe even account exports, there are a few security angles worth thinking about:
• Are you storing any campaign data server-side, or is everything processed client-side in the browser?
• If users paste account exports or ad reports, are those retained, logged, or used for analytics?
• Do you have rate limiting or abuse protection to prevent automated scraping or misuse of your tools?
Marketers often paste live tracking links, client domains, and internal performance data into tools. Even “small utilities” can end up handling sensitive information.
We’re the Nautillo Pro security team, so we naturally look at data exposure and multi-tenant risks. We built Nautillo Pro for founders and teams who care about web app security and want to simulate real attacker paths. There’s a free version available, with DNS ownership validation required so only legitimate owners can test their own applications.
Strong direction. Keep it fast and focused, but make the data boundaries explicit from day one.
I am interested in the position.
I am interested