Advertising Postcards

How to use Real Estate Postcards to market your business.

Why Real Estate Postcards?
Targeted unlike with billboards, you can target your postcards to a specific demographic. Whether you use a mailing list you’ve personally curated, or one that you’ve purchased from a reputable service, you can target only the people who will most likely respond to your call-to-action.
Postcards are the epitome of a brief, punch message. Instead of sending a letter that your potential clients must open to read, your postcard is already open. You lessen the clutter in the mailbox and the possibility that your letter will be thrown away with the junk mail. Break Through the Clutter
Do it in Small Batches: The average price to do small batches of Real Estate Postcards is less than $1 USD ($18.00 Mexican Pesos -MXP-) per card. This price includes printing and mailing with associated postage costs. Of course, the number skews much lower as you order a higher amount of postcards. Relatively inexpensive...
Helps You Get Leads: Real Estate Postcards plant a seed. Realistically, do not expect to receive a huge amount of traffic after your initial round of postcard mailing. Instead, consider it as an investment. Postcards help you get a few leads in the short term, but where they really shine is in the long- term.
Marketing chops when you send Real Estate Postcards with current listings, it communicates something even stronger. It shows potential sellers that you spend money on marketing. Why is this important? It conveys the message that all of your clients are treated to an aggressive marketing campaign, so the seller may feel more confident in choosing to work with you.
How much do Real Estate Postcards cost? Now that you’re convinced about the effectiveness of Real Estate Postcards, it’s time to get into the nitty gritty of price.
Cost of Mailing for the traditional postcard (4” x 6”), the average cost of mailing ranges between .55¢ and .75¢ USD ($9.90 and $13.50 MXP) per postcard with a mailing service.
If you’ve ever done an internet search for postcard mailing companies, it’s important to go with an established company that may seem more expensive, but won’t hit you with hidden fees; you know there’s a lot to choose from and the prices vary a lot.

What about EDDM?
Besides postcards, another option includes EDDM, or Every Door Direct Mail. This is targeted to a general, blanket area.
It means that you don’t need to provide or buy a targeted mailing list. Instead, you select an area and the post office delivers to everyone in that area. Be aware that the minimum dimensions for EDDM are 8” x 6.5”
Who should you be sending to?

Depending on your specialty, you can send real estate postcards to potential buyers or sellers, or both. Of course, that covers the entire market, but you can definitely whittle it down into your specific niche.
If you specialize in selling ranch homes, send postcards to customers with ranch style homes in your target area. If you want to cater to a minority community, send your postcards to that demographic. It’s okay to specialize, but be careful not to exclude anyone from using your services.
Focus on long-term relationship building with your postcard marketing. It won’t happen overnight, but as you continue to communicate your brand through postcard marketing, you will see a return on your investment.
What are the Types of Postcards? There are 4 main types of Real Estate Postcards you should focus on in your marketing campaign. They are:

1. Just Listed: They display newly listed homes that may appeal to your buyer set. It can also positively affect sellers, who are curious about comparable homes in the area. Use the Just Listed postcard to advertise your best homes, and as a way to introduce yourself to your target audience.
2. Just Sold: Provide the much-valued social proof. If you’ve sold a property and share it with your target audience, they’ll see that someone else trusted you to sell their home–and that you were successful. It’s a huge selling point for you.
3. Expired Listing: Expired Listings are much more personal in approach because, instead of dealing with a wide audience, you’re only targeting homeowners whose homes have failed to sell. Search the MLS for properties soon to expire, and create your mailing list.

How to Design a Real Estate Postcard?

At LW Postcards do this job for you... But we need from you:

1. Professional photo of yourself: print it in color and make it large enough to see your smile. (Be sure to smile.)
2. Call-to-action: Calls-to-action are extremely important. It engages the reader and inspires action. Effective calls-to-action include: • Call me today! • Let’s discuss your new home! • Check out the open house this Saturday September 24th at 4pm. • Contact me for a free home evaluation!
3. Demographic-specific message: Customize your message to your target audience.
4. Photos of your homes: Whether you’re targeting sellers or buyers, use photos that highlight your current or previous exchanges.
5. Prices of your homes: It’s infuriating to see a home, but not knowing the price. Don’t try to trick your potential leads into contacting you for prices, because it will probably backfire.
6. Your contact information: Include your physical address, but be sure to list your online web address, too. It’s important to have a domain.com name, not a domain.freefreefree.com address. Having your own domain name shows professionalism.
   Keep the design consistent: Your postcard marketing isn’t limited to one mailing campaign. You should at least have 5 rounds of mailings. So, with subsequent postcards, be careful to keep a similar design to your previous efforts. All of your different postcards should look like they belong in the same family.

Postcard Advertising – How It Can Help Your Business.

When it comes to promoting a business, you can’t write off the simplest and most proven techniques in advertising. Even as internet marketing flourishes, the power of print advertising and direct mail marketing can never be underestimated. In fact, many small businesses and even larger firms combine print advertising with online marketing to get the best results.

This article focuses on postcard advertising – a type of direct mail marketing strategy that has long been used by almost all businesses in the industry. Let’s talk about how marketing with postcards can help your business:

Benefits of Advertising with Postcards:

Be unique and stand out. One of the best things about marketing with postcards is that you can exercise your own creativity to come up with a unique concept and postcard design. If you want to stand out from your competition, sending out cleverly-designed postcards to your recipients can truly make the difference. If you’re a newly established business, bold and witty postcards are a great way to make an introduction and build up your brand name in the market.

It’s cheaper than other print ad methods. Compared to other direct mail marketing and print ad methods, postcard advertising is more cost-effective. You can even start with smaller-sized postcards to minimize your costs even more. You can design your own postcards and even print them on your own to cut back on the printing costs. Add to this, it’s so much cheaper to send postcards by Post Mail rather than enveloped business advertising letters.

Grab attention right away. Business letters from marketers often don’t get read. Why so? The recipients don’t even bother to open the envelopes. It is too bothersome for many people to sit and read a business letter, especially from an advertiser. Most people just throw out these mails to the trash bin.

With postcard marketing, the recipient gets to see your postcard and read your message the moment they receive it. There’s no envelope that needs to be opened. It definitely gives you the advantage to grab your recipient’s attention and provoke their interest immediately.

Results are easier to track. It is very easy to track the result of your postcard marketing campaign based on the response of your market. Use the postcards as discount coupons which they can bring to your store as they make a purchase. If a customer prefers to buy from your online shop, ask them to include the coupon code on the postcard to enjoy the discount. Based on your sales with discounts, you can tell right away whether or not your postcard advertising campaign is successful.

People don’t mind receiving postcards. In fact, people enjoy receiving postcards especially if they are well-designed and eye-catching. Many people display postcards on the walls of their office or refrigerator doors because they enjoy looking at them. The more eye-catching your postcard is, the more chances it has of being seen by more people because they certainly won’t be discarded that easily.

Since 2003 LW has transformed a communication medium into works of art. Art is at the very heart of LW Postcards. Good art never dies, great art grows more valuable, amazing art is beautiful forever - it appeals to both young and old. As a form of advertising LW will always strive to be creative, innovative, prepared to cross all boundaries, exciting and timeless. Our philosophy is to provide postcards that are intelligent and creative to achieve a successful and effective viewer response from the consumer. This is successfully achieved by LW via great artwork.