AiFuse

I spent six months building AiFuse and then realised I had no idea how to get

anyone to see it.

So I started leaving comments on Reddit. Not spam. Actual answers on threads

where someone was asking how to stop paying for three AI subscriptions, which

is the exact problem I built the thing to solve. I say who I am in the first

line every time.

Then I went looking for the traffic.

There wasn't any. Almost nobody clicked the links.

What I did find was weird. People were arriving at the site by searching my

product's name in Google. And a lot of them were spelling it wrong. Aifusi.

Iause. All sorts.

You don't misspell something you clicked on. They'd read the comment, walked

away with a half-memory of a name, and typed it into Google hours or days

later.

That changed how I write the comments. The link isn't doing the work. The name

is. So now I write the domain out in the text instead of hiding it in a

hyperlink, and I worry a lot more about whether the comment is worth

remembering than whether it's persuasive.

Other thing I got wrong: I found the top-ranking thread for my main search

query, 155 replies, and nearly posted in it. Then I actually read it. Twenty

products dropped in, two identical comments from different accounts pitching

the same tool, and a guy selling stolen ChatGPT accounts for $2. Being the

156th person to mention a product in there wasn't going to do anything except

make me look like the other 20.

Numbers are small, to be clear. A few hundred visits a month. But that's the

first thing that's moved at all.