Feedback on Algorithmic Futures
by Kyle SchultzI'm looking for feedback on my website and business, Algorithmic Futures. Through our website (www.algorithmic-futures.com) we provide automated trading systems to our customers as a completely hands-off way to trade the market.
I would love any feedback about my website design, marketing message, content and/or trading systems offered.
Most of my customers like the hands-off approach to trading, are looking for high returns (50%+ annual returns) and are seeking strategies that perform well when stocks or crypto are not performing well (i.e. 2022).
I really appreciate any feedback or advice you can provide in the comments or by emailing me. I've been building this business as a solo founder, so I am lacking outside feedback and advice, which will be very valuable!
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I am curious why you actually joined IndieHackers. Your product is not an IH and your target audience is not IH (who commonly boot-strap).
I am also curious, how to you plan to contribute to IH?
I get you desire to receive, a place to sense-check as a solo founder. Sense-checking is best done to an audience who gets your vertical business.
To answer your question direct -- IH approach to generating audience fm, would not suit your business. That is because your prospects require trust. HIgh trust in fact. Much higher trust than the basic trust level that must exist for any new prospect. So for example prospects would be WOM (word of mouth) from Investment brokers, stock brokers etc..
But for me your failing a bigger test. Lack of evidence. For a specialist in your field to even consider exploring your automated trading system, they would need to see the evidence. For example, how to you compare the Grinham brother's ?? Their automated trading system is now coming up 20+ years mature and have achieved 10-year annualised returns of 15%. Where are your reference articles like the Grinham brother's (https://www.afr.com/companies/risk-brings-reward-20060914-kab1r).
I know in the early days Richard bootstrapped his business. I know he and Angus got their first break long time back thru their connections with an investment firm. They had to prove to them first, even back then.
Today the degree of proof required is higher as an automated trading system for futures is not knew. You can benchmark yourself to the existing players.
Hope this helps.
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Thanks for all the direct feedback! You bring up a few good points regarding the required trust from clients, but I think your misinformed regarding some the other items.
"Your product is not an IH and your target audience is not IH (who commonly boot-strap)"
-I actually think my product fits very well with the Indie Hacker community. There are a few key reasons; 1) I'm using programming and technology automation to develop trading bots; 2) I am entirely bootstrapped and have not raised any capital to fund Algorithmic Futures as a business; 3) I acquire all of my customers online through content marketing & digital advertising and offer a subscription-based service."IH approach to generating audience fm, would not suit your business."
-I already use many of the same marketing and advertising tactics of other Indie Hackers to acquire customers and its working well, although I have a lot more to learn! Trust is obviously important for any fintech product, so its good feedback that I should be focusing on that."But for me your failing a bigger test. Lack of evidence."
-I'm not sure why you say that I'm failing the 'evidence test'. I share my live track record, in addition to backtested performance on my website. This is the primary data that my customers rely on to get comfortable with my trading systems.I'm not very familiar with this Australian hedge fund you linked to, but you have to understand the differences between a hedge fund (accredited investor, $250k-$1MM minimum account, locked capital) and Algorithmic Futures (non-accredited investors,$15K minimum, daily liquidity). My best performing system has generated 50%+ annualized returns over the past few years, while this Australian hedge fund has generated 15% returns. However, I do not know what there risk level is, which makes it difficult to compare.
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