Alka
Financial mindfulness and productivity app
I have been going hard on user interviews and idea validation since reading The Mom Test. I can't recommend it enough! The only problem is that I've never done this many interviews in such a short period of time before and trying to synthesize all that data to tell a cohesive story has been a nightmare. None of my old card-sorting, Post-It-noting methods were working. So I took a step back and dumped everything into Airtable. Now I can sort all of my insights by theme, category, and customer segment. I sat down with my co-founders yesterday and was able to quickly and concisely answer questions about user pain-points.
Our biggest learning so far was that we need to charge for our product! By shifting our focus and building products for those with a latent need and a willingness to pay, we are finding that we have clearer product focus and a more direct path to profitability. By rolling out our first power user tool, we already have one paying customer and a fledgling pipeline of new users to onboard. Next step, $100 MRR!
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