All Sorts

In a brainstorm with my regular collaborators I came up with this idea. I had originally been considering knocking off another businesses - a pop-up store. Covid killed that idea, so we iterated to this concept, a much more covid friendly retail concept.

I started with the most obvious well known brands like Away, Casper, Warby Parker etc. No luck out of the gate.
I then broadened my search to small brands which fit more into our central thesis to begin with. I pulled every name from Pop-Up Grocer and Design Milk, a list that worked out to about 1,000 brands, and started working them through Hunter and Sales Nav.