Business Model Overhaul

We were burned out from doing weeks of work, submitting on time, then having to chase clients to pay us. It also made our cashflow very unpredictable and stifled our growth.

So we took a page from the book "Pumpkin Plan" by Mike Michalowicz and assessed our clients. Which of them were the most-to-least profitable, the easiest-to-hardest to work with, etc.

We notified all our clients that we're going to be switching from ad-hoc invoicing in arrears to monthly retainers, and we're going to be raising our rates. We parted ways with a few clients but most of them swapped to our new PayPal subscriptions and it's been that way ever since.