"Launched" a new product line

We decided to put feelers out to see who would be interested in having us help them launch their podcasts. We opened it to our network and made the product free and we got an overwhelming number of signups. We whittled down the list to 6 and helped them launch their shows.

From that one free cohort we created content we were able to use over and over again and that product line became our most profitable one.