October 29, 2019

Wrote copy for a new landing page

Ryan M @rmccullagh

Today I decided to re-use my formula to create a new marketing page. This page is a standard 2-column layout, with a heading, and a paragraph. Each heading starts with a verb. It's important to start headings with verbs because the copy must talk to the audience.

This kind of copy is called "You-copy", which focuses on the customer, not the company.


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