The Amplify Content Academy
How to write less often, but get more traffic.
Seeing as we overhauled the product, we wanted to reflect that in a brand new, updated landing page
https://www.ampmycontent.com/traffic-systems/
It breaks down the new pricing, new content and how the program works etc.
It's very much a long form sales page, but it converts at around 6% of visitor to a customer (Possibly higher right now)
Most people never see the page until they are already a subscriber. Why?
Well we only pitch the program to people who have already opted in to hear from us. The theory being that they will stay with us for longer.
Testing is till happening though!
I've included a link to the page below:
A lot of people have been struggling during c-19.
With this in mind we re-launched our platform with 21 hours of new content, and added in a new pricing model of $37 a month.
(We offer a lifetime purchase and an annual price also)
Have seen a steady uptick in MRR as more people can get on board.
As for the training, it's all been updated, with new recordings and on a new platform.
Not only that, we've added in a lot of systems to help improve user success.
(Moved away to a private community vs slack or fb, so that no external distractions are there while working)
I wrote a book about how to be more strategic with content marketing.
Not to just see if from a traffic perspective, but how to use it as a direct, measurable conversion tool.
https://www.ampmycontent.com/direct-response-copywriting/
We use our own site as an example, and break down the entire strategy.
Over the course of 3 months, we went on a podcast tour, promoting our new site
Out of 80 shows pitched, we recorded 60+in just 90 days.
(70% ish success rate even with huge shows)
We then took the process and created a paid training program for only $7
Product was finished and now it was time to start proving our methods
We wrote a 28,000 word guide on PPC and paid content promotion
More specifically- how we generate a 22:1 ROI promoting content to a cold audience
This guide is the backbone of our outreach and promotion for the time being, while we scale up our monthly traffic
Once we hit 2,500 Monthly visitors- we'll look at how it affects sales conversion, and improve...
We both had results for clients, and started to get a lot of demand for our services
Having done consulting work for a while, we decided to create a training program
This would allow us to service more people, and help to self fund the service
Product time took roughly 8 months of creation and tweaking
On holiday in France, we decided to take our marketing skill set and start building up our own project
Originally with case studies detailing content marketing and promotion
Comment