anylastwords?
Hear why your customers cancelled
So I think most cancellation surveys don't work very well. People just click whatever is easiest and no amount of data will show you that.
I've been thinking about 'marketing that doesn't scale' ideas because I think they're often the most insightful way for founders/teams to find out exactly what is/isn't working, or better yet, who are/are not their customers. Things like exit interviews for example. As your biz grows you can't meet every customer (and nor will they want to meet you) but I bet you'd get so much more insight from speaking to them than any dashboard ever says.
So with that said I thought about a novel (I think) sorta scalable way for customers to let you know what they think: rather than clicking a dropdown, just let them record a quick voice note.
Would love some feedback (pls leave me a voice note using the live demo!)
1 Comment
I think you're questioning the quality of the signal rather than the amount of data, which is much more interesting.
Cancellation reasons are often rationalized after the decision has already been made. A voice note may capture what actually drove the decision before people edit it into something that fits a dropdown.