How I got people to try my demo

So, the $100 ads spent in linkedin brought in some traffic.

My thought process behind this was:

Linkedin ads
???
people magically sign up

Wasn't quite how it worked.

Most users just read the first page, maybe the FAQ, and maybe looked at the demo page.

A handful of users, however, actually signed into the demo account.

Using hotjar I could see their sessions and what they were doing. Their sessions were short under 1 minute.

And they were NOT doing any of the cool stuff the product does.

So I did two things:

Made the demo more prominent:

Made an interactive product tour

To really get users to do what I want them to do on the product, I decided to make an interactive product tour, you can see that here: product tour

There are now multiple sessions of users in the demo page that are 10+ minutes, and have gotten some form submissions expressing interest, which tells me there is enough here to be worth pursuing.

No sales or signups yet, can be due to how organizations are structured and the people checking the demo out not having power to make purchase decisions.

Will keep figuring it out 🙏