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163K ARR for 2018

11% Revenue increase for the year, with the additional savings from better expense management allowed AR to become more profitable, yet continue to be stable for our customer base.

The biggest challenge this year was our payment processor opted to pivot into another type of credit business and we had to migrate all of our customers from an Australian credit card payment processing company to Stripe.

Additionally, we began to investigate the option of investing a significant amount of money to completely redesign the interface and add additional functionality. After months of work, I decided that we were over complicating a nice, simple solution that hundreds of customers already loved.

It was disappointing to drop the development of the changes - especially after so much was spent on the development - but in the end we didn't want to risk alienating our long term customers by redesigning a system they have been using for years.

, Owner (Not Founder) of Icon for Appointment Reminder
Appointment Reminder
on February 23, 2020