173k ARR for 2019
by Michael Frew6% revenue increase over 2018, which is a much smaller revenue increase for 2019 for a variety of reasons.
First, the changes to Google's search results - promoting ads to above the fold - basically meant our #1 SEO search result no longer delivered the same volume of new customers as it had in the past. The cost for advertising to reach the top of the page is significant and we apply that marketing budget selectively to only a few niche areas (medical, dental, HIPAA-required, etc) now.
Second, the need for Appointment Reminders has changed as the market has changed. Medium to Large businesses are utilizing built in functionality in other planning and CRM systems they own, so we continue to focus on the smaller businesses (which is my favorite type of customer, regardless), but that has a naturally resulting lower MRR and LTV component, but higher CAC.
I'm constantly working on other ways - outside of SEO and Ads - to promote AR across different platforms. The more we learn, I'll share it here so others in our position can benefit from what we learn, as well.
