End of Year Update

Wow, what a year for Appointment Reminder. We ended up the year down roughly 15% from prior years, but in the context of the global small business challenges, that's not too bad.

December 2020 was the first month to see over 10% of our customers come back online as paying users and that really gives me hope for the future as 2021 unfolds.

I don't have any major plans for AR other than to help get pandemic customers back up and running as they were before. We still have travel/hotel customers that are on the side lines waiting out this incredibly challenging time for the travel industry. Once those headwinds start to change, we could be getting back to where we were at the start of 2019.

Thankfully, 2020 was not a "lost year" like I worried about at the start of April 2020. We bottomed out around 20% down and are slowly recovering, reflecting the same market trends we're seeing in the global economy.

I look forward to welcoming back every single small business that was affected by the pandemic and had to close their doors. Let's all hope that's sooner, rather than later, and we can all learn some valuable lessons from this event that we apply to our future business plans.