ApprovePost
Simple client approval for social media content
A few months ago, I started working on a small SaaS called ApprovePost.
The idea came from a simple problem.
Social media managers often prepare posts in one tool, talk to clients in another, and get approval somewhere else.
A client may reply in WhatsApp.
Another one may leave comments in a Google Doc.
Someone else may approve a post by email.
It works, but it gets messy very quickly.
I looked at existing social media tools and noticed that many of them already had approval features. But they also came with scheduling, publishing, analytics, calendars, and many other features.
I wanted to try a different approach.
What if the product only handled the approval part?
So I built ApprovePost.
The workflow is simple.
You create a review pack and add your social media posts.
Then you send one private link to your client.
The client does not need an account.
They can open the link, review the content, leave comments, request changes, or approve a post.
That is basically the whole idea.
ApprovePost does not publish posts to social networks.
It does not try to replace a social media scheduler.
I want it to work alongside the tools people already use.
I would especially like to hear from people who work with clients on social media content.
Does an approval-only tool make sense to you?
Or would you expect scheduling and publishing to be part of the same product?
You can see what I have built here:
I am still early, so feedback is very welcome.
3 Comments
The strongest part is the deliberate constraint. By handling approval without trying to become another publishing platform, ApprovePost could fit around the tools teams already use rather than forcing another full workflow.
Thanks, that’s exactly the idea. I’m trying to keep the product focused on approval instead of slowly turning it into another scheduling and publishing platform. I think fitting into an existing workflow is more useful for the kind of users I’m building it for.
That restraint makes sense. Keeping the product centered on approval should make the value proposition much easier to understand.