Archetiq

Hi Indie Hackers 👋

I'm Djordje, and I'm coming from Serbia. After years of working and discussing brands with friends, I noticed a common struggle:

“We don’t know how to talk about our brand or make it look consistent.”

Branding takes time, and most people either skip it, overthink it, or pay someone a lot of money to figure it out. So I built Archetiq.io — a tool that helps you find your brand archetype (based on classic brand psychology) and instantly gives you:

• A clear tone of voice

• Content suggestions

• Social media posts

• Logo ideas

• AI-generated images that match your brand personality

No marketing experience needed. No fluff. Just something that helps you define who your brand is and how it should look and sound — in minutes.

I built it using:

• Softr for the app frontend

• Airtable for the database and user tokens

• Make for automation

• OpenAI + SDXL for AI content and visuals

• LemonSqueezy (waiting for verification!) for billing