Indiemetrics (previously Arnold Analytics)

There is a time to come with an idea, a time to build, a time to market and a time to move on. I passed all these by now. And I'm happy about it.

In the last months it became clearer and clearer that I'm not a great marketing man. That's okay, I just didn't know it back then. Now that I sold the project, this will be the main thing I learned: I don't need to know everything, I only need to know what I don't.

Today I have some special news. Arnold Analytics is shutting down, sort of. Let me explain. The Arnold Analytics that you used to know will be disappearing in October of this year. With a reason.

As I wanted to add new features, the branding just didn't felt right any more. Indiemetrics offers more flexibility in terms of how you send data than Arnold Analytics did.

You want server side tracking? You can. You want event tracking? You can. You have a website written in Angular and want to add pageview tracking? You can.

All of these weren't possible with the old service or code base.
A misjudgement, maybe. A good learning opportunity, absolutely.

As the rebranding is still ungoing, I can't reveal you all, but I will keep you posted.

In the past week, I made added some minor changes and kickstarted a partnership with a nature restoration NGO.

First the minor changes. I added, mostly as a gimmick, the possibility to let the browser read the data out loud. I works rather great.

Next I am tweaking the homepage a bit. For now I only changed a small piece of text and I added a currency convert from EUR to USD to make things easier for non-EU users.

And finanly the biggest achievement: I started working with a nature restoration NGO, BOS+, to offer the possibility to offset the carbon emissions of your site or sites.

Another day in quarantine, another update.

Today I added a refer a friend module. Mostly because I don't really like to spend my money on ads and to reward users who bring on others.

The basic idea: If 10 referred people become paid customers, the referrer gets a 100 EUR gift card to use on Amazon or Bol.com (e-commerce player active in Belgium and the Netherlands).

I will keep you posted on the results.

I'm following a free marketing course (thanks COVID-19). To bring things in practice I updated the homepage. It now looks more landing page like. Mostly I deleted parts and added more whitespace. I am looking forward to get some feedback on the new design. In the meantime I am adding some minor tweaks to the application itself.

I have been working on a new business model for a few weeks now. So today I am making public that Arnold Analytics switched into a freemium model with three tiers (free, premium and unlimited).
In order to handle the extra administration (mainly VAT) I am using Paddle now instead of doing everything myself.

This week, Arnold Analytics got its first major update. Some unwanted and distracting features disappeared, like a UX survey, some where added, like a check on the SSL certificate duration.

Also the setup proces changed, more specificly the hostname validation.

So a huge win for me! 💪