When you plan to publish a new app in the App Store, you need to submit it for review as early as possible, because things won’t go as planned, and you’ll spend weeks fixing or explaining things to the Apple Review team.
It was hard for me to submit an unfinished version for review, but I knew it was a necessary evil! (Version submitted on April 24, 2023)
Surprisingly, the macOS version was reviewed very quickly and without problems. With the iOS version of aso.dev, we got stuck on privacy settings — we indicated more than we collect and struggled to understand what the team wanted and what needed fixing. Then, they asked us five times to explain how the app works, its business model, and even to record a 15-minute video of the app in action (plus a bunch of bug fixes in the process).
Then came the “unpleasant situation” — we were sent to the App Review Board because we use the Connect API and can change user app data. Since May 12, we were waiting for a review, and after 6 calls, checks, and approvals from the Apple Legal Team (lawyers) and Apple App Review Board (a council that meets once a week to decide the fate of apps), we got approval on “June 8, 2023”! 🚀🎉