Hypnotype

I currently run 4 active SaaS products. Even though I am not a professional graphic designer, I have always loved the "Art Direction" side of things: creating a clean visual style, picking good colors, and making a cool logo.

Since AI tools arrived, making an "acceptable" logo has become very easy. It looks professional, sure, but it often lacks originality.

For my latest app, Audiolore, I decided to take a completely different direction. A friend recently looked at it and told me: "The name and the logo are complete nonsense. They don't really match the application."

He was right. And here is why I think it doesn't matter.

My new branding strategy I decided that from now on, for Audiolore and all my future tools, I will stop overthinking it:

• The Logo: It will simply be a Japanese character (Kanji) on a solid color background. The character's meaning is linked to the main feature, but that’s it.

• The Name: I just want something that sounds good. It might have components related to the app, but I am done trying to be 100% descriptive or "relevant."

Why I chose this path Honestly, nobody cares. When was the last time you saw a logo and thought, "This is weird, I won't use this app"?

There are plenty of successful apps with names that seem to have nothing to do with what they actually do. They work because they sound good and people remember them.

Internet traffic works with links. People click, they try the tool. If it works, they stay. Once your name is in their head, they will just type it into Google to find you again.

In the end, I believe being unique is far more important than being relevant when it comes to your logo and brand name.

What do you guys think? Do you try to make your logo 100% relevant, or do you just go with what looks cool?