Autoklose (Acquired by VanillaSoft)
Sales engagement SaaS
I woke up this morning with the following message: "Congratulations, Vedran — Autoklose is a Best Software 2020 winner! 🎉"
If anything, when you start a new project as we did two years ago, the only thing you can impact is staying focused on your key stakeholders, your teammates, and your customers. The most valuable feedback you can get is from them.
It took us two years to take this project from 0 to over 5,000 users that have spoken via G2.
Autoklose entered this years' list for the first time as the #43 in its Top 50 Sales Products category and #54 /100 for the Fastest-Growing Products category.
Hard work and focus pays off. I want to thank all of our customers, friends, and teammates for unlocking this milestone in our second year. 🙏🏼
www.producthunt.com/posts/autoklose-2-0
This month marks two years since Autoklose left beta!
Over these 24 months, our team worked hard to polish the initial version of the platform.
The product has had over 10 major upgrades with over 100 minor tweaks and updates.
We're excited to present some of the latest upgrades, designed to offer you a totally new, 360 perspective on your prospects and their replies!
⏰ Live Dashboard – Autoklose Dashboard allows you to see all your campaign statistics, including overall team campaign statistics in one place. You can track real-time activities and act on them instantly.
🔮 Autoklose Sentiments™ – Sentiments are a way for you to track replies. You can track and filter the replies based on whether they’re Engaged, Not-Interested, OoO, Autoresponse or if Unsubscribed. You have the full power over Sentiments and you can override the system when necessary.
☑️ AutoVerify – Verify your emails before sending a campaign and maintain high deliverability rate and a good sender reputation.
And that’s not it.
And this Thursday, March 19, 1 PM EST we are doing a LIVE SHOW.
As a token of our appreciation, we are giving significant discounts to all first-time users.
Let me know in the comments section
– is email outreach working for you?
P.S. Oh, and we’ll be starting FREE coaching for as long as needed to help mitigate the revenue-valleys of the situation we’re all in.
This year has been nothing but special.
Going over 5k customers in 2019 was a significant milestone for the entire team!
Only in 2019, we've delivered 13,231,961 personalized emails generating over $1 billion in pipeline opportunities to our customers.
We've managed to reach that goal by staying lean and bootstrapped with our remote teams based out of Europe. We're headquartered in Toronto.
If every startup has 2 sides: Business & Production, our top 3 strategies on the business side were:
- Free content (a lot of good free content for our BPs)
- Branding (LinkedIn!)
- Proactive Sales Development process
Happy to share more.
Thanks!
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2
Tell us more! 😊
What kind of free content has worked best for you? Can you show some examples?
Can you dive more into Branding + LinkedIn, what do you mean by that?
What does a sales development process look like for you?
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@rosiesherry Should probably do a white-paper on this, but until then, 2 things...
- Free content + Branding:
– We invited the top 50 sales experts to help us write the ebook. It took us 2-weeks to complete cold outreach. 25 accepted.
– We've sent them a Google Form.
– Hired a designer to design a proper template.
– The content was split between 2 chapters: The Process, The Career.
– We reused the content on social, and we used webinars and partners networks to distribute the ebook alongside other popular channels.
Result:
It was a huge success generating over 10k emails, that we nurtured for months to come, traffic increase, followed by 50 external podcasts with backlinks and 12 webinars. Lastly, it had a huge boost on trust/brand because we worked alongside the best.
__- Sales Development:
– Figure out who your Ideal Customer Profile is. Compare that to the real situation. i.e. Download your Customer (Intercom) data and upload it to LinkedIn. Find similar accounts/users.
– Based on that our data team creates sales lists.
– Sales Dev Reps (SDRs) upload to their CRM, deduplicate.
– They apply our 14x14 methodology (over 14 days, 14 touches across channels and social).
– Use software such as Calendly to do a round-robin for Account Executives (AEs).
Results:
4-5 demos a day per Account Executive. 45-55% close rate. Depending on the industry.
__Bonus point. To think about:
If you have a relatively simple product to sell (up to 10k average invoice value), then SDR+AE can be a single person. Which is very efficient with no friction upon takeovers. In that case, you gotta invest more in software and different tools to automate everything that can be automated to increase productivity and output.
I hope that helps. Sorry for the typos.
- Free content + Branding:
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After spending 6 months in the stealth mode the Autoklose app went live with a simple 4 step process and an enormous database of B2B sales contacts.
Thanks to the amazing support of PH community Autoklose ended up in top 5 products of the day.
2 Comments
• https://www.g2.com/best-software-companies/top-sales
• www.g2.com/best-software-companies/fastest-growing
This comment was deleted 3 years ago
G2 is all about the brand, to be honest. Keep driving reviews, and if you can get to 100 reviews in a year, you will enter the annual battle for top product lists.
G2 became part of the buying process among SaaS dec makers.
All the time, I hear leads saying I checked you on G2 at some point in their buyers' journey.
So, by all means, focus on getting the right reviews overall, it will pay off.
Good luck :)