B2B SaaS Marketing Playbook
Growth marketing strategies for B2B SaaS Founders
Growth is slowing. I was starting to get used to gaining 3 or 4 new subscribers a day.
Zest was a big driver of traffic and subscribers. I'm still trying to figure the platform out.
Beyond growth, I'm focused on showing up for my current subscribers.
I'm also thinking about how to make the content more consumable once all the chapters are published.
Chapter 4 is on Social Proof Marketing for B2B SaaS Founders
The main strategies:
- Add Testimonials
- Use Customer Logos
- Document Customer Success Stories
- Share Examples
- Create a Customers Page
- Share Praise from Twitter
- Display Sign Up Counts
- Use Statistics
The list gained 28 email subscribers in 10 days.
Audience size is growing slowly but surely as new chapters are released each week.
Visitor to subscriber conversion is solid at around 12% and people are beginning to share on platforms such as Zest and Twitter.
The Book: B2B SaaS Marketing Playbook
I'm 25% through the September goal of publishing chapters 3-6 of the B2B SaaS Marketing Playbook.
Chapter 3 covers Freemium Marketing for B2B SaaS Founders with examples from 14 companies.
Freemium marketing includes free forever plans and free trials.
Companies use free forever plans as lead magnets which kicks off a process of converting free users into paying customers.
Nearly every B2B SaaS company relies on some form of freemium marketing.
For more, check out Chapter 3— Freemium Marketing for B2B SaaS Founders
I started releasing chapter-by-chapter to stay accountable and provide value as soon as it was ready.
The goal is create a no-fluff, tactical guide on how B2B SaaS companies are getting customers.
I was just scratching my own itch. It's great to see that others are finding it useful!
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Congrats on your first 12 email subscribers! I've also just started building an email list, and even one person joining my list a day brings so much JOY 😁Just curious though - how have you been building your subscribers?
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Thanks! I just subscribed to Too Many Tabs based on the first and second issues. Looking forward to it.
In terms of growing the list, it's been 100% direct outreach so far. If I see a question that I think I can help with on IH or a slack group, I'll jump in and help. Sometimes it involves something I wrote about so I'll summarize then link back to a more complete answer. Slack conversations can turn into swapping feedback about what we're working on.
How have you been building your subscribers?
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Ooh I'm so glad you liked the previous issues! 🙂Haha the pressure is onnnn. Should really work on my landing page though, I have neglected that.
I've never actually used Slack before (not quite prevalent in Korea yet) - but that's interesting you are using that platform to engage with people. For me, it's been mainly commenting on blogs who already have a huge following, Twitter, and now IH! Very occasionally on Reddit, should be more active there though. I also hear you can blow up traffic through Hacker News :)
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I like those tips. Going to keep my eye out for blogs now. Thanks again.
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Hey congrats! That's awesome! How long have you had the site up?
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Thanks! I started posting the case studies two months ago.
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Great job @dru_riley
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Thanks Troy!
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Congrats,
next time use the exclamation mark like "25 Email subscribers!"
It's funny but I investigated why some posts were much more successful than others and found the only difference - the presence of exclamation mark. Sounds silly but probably true. Needs to prove more, though :) -
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Congrats!
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Thanks Sebastian!
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I published the second chapter of the B2B SaaS Marketing Playbook. Content Marketing for B2B SaaS Founders
Writing this chapter took longer than expected but it will be one of the most useful. Nearly all B2B SaaS companies rely on content marketing for organic growth.
Published the first chapter of B2B SaaS Marketing Playbook.
Lots of time was spent figuring out chapter formatting issues. Future chapters should be easier with scaffolding in place.
After writing so many case studies, I was glad to share insights gathered from looking at so many B2B SaaS companies.
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Reading through Micro-Marketing, your format is really intuitive and the content looks great. Your case studies/playbooks also look really high-quality. Keep it up, you're on to something.
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😄 Thanks for the feedback Colin. That really helps. Please let me know if you see anything that could be improved.
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Got my first email subscriber.
It was someone in the IH community who showed support even before the first chapter was released.
Thanks to everyone who inspired me to publish sooner and get feedback.
I decided to publish sooner and get feedback instead of seeking perfection.
The book is based on 16 case studies instead of the initial 30 that I imagined. Subsequent editions with more studies can be released.
I also decided to release chapter-by-chapter instead of all-at-once. This was inspired by Tyler Tringas and his Micro SaaS ebook.
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I've got the confirmation email, thanks! But it was slightly confusing. It didn't have any information inside, just a link and I couldn't remember your name (sorry, my bad memory) and only when I clicked I realized it was from you.
Another confusing thing was a subject (EasyWP). I could not remember if I subscribed to any "EasyWP" newsletter...-
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Thanks for subscribing and the feedback!
I agree. That’s confusing. I should have smoke tested the email flow.
I’ll fix it and make it clear.
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I like the idea and how you did that. I would like to see more information about yourself and your experience in B2B SaaS marketing, as well as maybe couple of small fragments of the book - just for impression.
Also, maybe the story of writing the book - how you came to the idea, how you worked etc - it's always very interesting to know the details of some work.
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This is great feedback!
I'll add information about myself and the story behind the book.
I’m releasing a chapter each week. The first chapter is available on the landing page.
Could you tell me more about "maybe couple of small fragments of the book"
What other fragments from the book should I add?
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What other fragments from the book should I add?
Well, maybe just screenshots of illustrations, diagrams if any, pages - something like that, just to see how dense and informative the text is, but if you already provide the first page, I think it would be pretty enough.
Good luck!-
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Another great point. I'll keep my eye out for excerpts that can be added to the landing page. Thanks again.
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Nice. Hope your website is optimized for SEO
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Thanks Sanyam! Trying to learn as much as I can about SEO.
I'm a developer recovering from the "good things grow on their own" mindset.
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