Bazenda

I started building Bazenda in 2025, originally as a small project focused only on brands in Türkiye. At that time, I just wanted a cleaner way to compare products and prices without jumping between dozens of brand websites. It was something I needed personally, so I built a simple version that tracked local brands and made search less painful.

As the project grew, I realized two things:

1. The core problem wasn’t unique to Türkiye — it was universal.

2. If I wanted Bazenda to actually become useful at scale, I needed to focus on a larger, more consistent market.

So I made a big decision:
Rebuild Bazenda to work exclusively with U.S. brands.

This meant rewriting parts of the bot system, rethinking the UX, switching the entire platform to English, and rebuilding the mobile apps around a more global-friendly structure. It was a lot of work, especially as a solo builder, but it pushed Bazenda much closer to what I originally imagined: a simple, fast shopping assistant that gathers products from many brands and lets people discover items without friction.

Bazenda still doesn’t sell anything itself — it’s more like a product search engine. But now it’s cleaner, faster, and much more scalable.

I’m sharing this journey because Indie Hackers has been a huge source of motivation for me. If anyone has experience with:

• growing a search-based product,

• acquiring early users in the U.S.,

• navigating the “no budget” marketing phase,

…I’d love to hear your insights.

This is still the beginning, but it already feels like Bazenda is finally becoming what it was meant to be.