Biiim
The new drinking game!
Ok, so I think for quick and fun side project, I'm pretty pleased with these numbers!
Unfortunately, I don't have time to generate more content for users, and there are only 4 purchasable packs in the game, so users won't buy any more things until I bring more content.
We also stoped doing ads because we didn't have enough money to put in it. At the end, we were break even but we could not afford to put money in advance.
When I'll have time, I'll generate more packs and put money in ads ;)
We just hit 10K installs in 1 month, obviously thanks to the Instagram ads! It's amazing to have so much installs every day, I can feel an excitement with numbers!!
We also generated 800$ in revenue, which is not bad for a first month!
I'm exciting to see what's going to happen in the next weeks :)
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How much did you spend on IG ads?
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Hey @Coderforlife22, we spent about 400€ / month, which represented a CPR of 0.04$ / install.
We did some AB tests with 5€ / day before finding our winner ad :)
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For example, we tried 2 different videos for a few days, and the result was obvious as you can see :) https://ibb.co/LdPwphy
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Nice! What you mind sharing screenshots of the ads? It would be nice to compare the two
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Sure!
- The first one that didn't work : https://www.instagram.com/p/BdyYQNjjdE-/#advertiser
- The second one that worked better : https://www.instagram.com/p/BeVPXi0AU-B/#advertiser
- And the last one which had the best conversion rate : https://www.instagram.com/p/Bgqd20UDuhQ/#advertiser
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It works now. Wow. That's super interesting that the last one had the best conversion rate. I guess I can see how it does build curiosity and leaving you wanting to know more. Any thoughts or reflections on why you think the last one did the best?
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I targeted pretty much the same kind of persons, interests and localizations, but with just a few differences so I think it helped a bit but I'm definitely sure that:
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the first one was too quick, with a lot of informations and was too 'shiny', too much work actually!
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the second one was the opposite, just straight to the point, simple enough for everyone, but not very funny
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the last one, you can identified yourself (for my targeted audience), you just want to smile when you look at the man and it does not seem like a commercial ad!
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Gotcha. Very nice. I'm a game developer myself using unity but sort of lost a lot of motivation for developing games given how the mobile game space is these days. But I find myself itching to build something again. Seeing this makes me hopeful. Do you think you'll keep building mobile games?
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Why did you lost your motivation? You don't care if the mobile game space is crowdy :) Do what you enjoy doing! Biiim was just a fun side project, and we tried to find out if it could be liked by other people, and it did, but that wasn't the first attention!
Maybe you need to do it just for you at beginning, and you will think how to monetize it later?
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Hm. Facebook won't let me view the ads. You may have to screenshot and share via a img sharing site. Facebook message: "Sorry, you don't have access to the page that the shared ad promotes for."
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Oops, I just changed the URLs, please tell me if it's okay for you now :)
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This comment was deleted 7 years ago
Today, a first In App Purchase was made on the App. It's only 4.14$ for me, but it's a very good feeling. We will make some Facebook Ads in order to have more traffic.
I still have some bugs to fix and features to add, but overall, I'm pretty confident about the futur sales :)
It took me 2 weeks, and I'm finally done building the minimum viable product for Biiim. I coded the whole thing using Unity. The design was made by a friend of mine :)
Right now, I'm excited to start getting feedbacks and see what they think about the product so far!
3 Comments
HI Julien, what do you think about posting your takeaways related to building and growing this project at Hackernoon? i think it will be pretty useful for tech community.
Btw, nice progress and give it some time - sometimes plants growing quickly when you "hide" them :)
It could be fun to do yes!
Thx for your kind words :)
Go Go Go :)