Black Beetles
Wellness Done Together
Interview first micro influencer within the running industry. Roughly 21k followers. Our conversation with Verna Volker highlights the role Native Women Running plays in building community and supporting the wellness journey for Indigenous women.
Launched by Impact Hub and Adidas, Close the Gap is designed to empower businesses that are led by underrepresented entrepreneurs, BIPOC (Black, Indigenous, and People of Color), and changemakers who are supporting diverse populations to close the opportunity gap through education and/or sports.
After 12 weeks of initial ideation, we made inroads in developing the storytelling platform, but not launch ready. Yet, we launched our monthly podcast series called Amplified Journey. Anchor.FM was our first paid ad sponsor.
At the end of June 2020, Black Beetles was incorporated in the state of Delaware as a Public Benefits LLC. Our North Star Statement is to bring inspiration and a supportive wellness community to the everyday athlete from anywhere in the world.
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