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Feature flags as-a-service
The idea has been brewing for a while, and we've built the product mostly in silence.
In short, we are offering a service to enable or disable features in your app/website at will, without having to redeploy. This will give you more confidence and control when releasing new, scary features.
You will also be able to have a feature turned on only for a selection of your audience (e.g. premium users or beta testers) or only in your testing environments.
Doesn't this already exist?
In my time as a consultant in enterprise organisations, it has been my observation that the existing offerings out there are a mix of:
- Hard to implement
- Difficult to use
- Extortionately priced
Often this leads to organisations building out in-house feature flag systems, at great expense to the company. I have done so myself on multiple occasions already.
We believe there is space for a service which is easy to use, easy to implement and reasonably priced.
Let's go!
About
Feature flags let you roll out a feature gradually, enable it for selected user segments or disable it completely. It requires minimum setup, and gives you more confidence and control over your releases.

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