In Nov 2023, we started collecting AI directories to launch Boringlaunch (a directory submission service). We managed to collect 100+ platforms within a month.
But we were not sure how much DR and traffic users would get from these submissions.
So we quickly build a landing page of Boringlaunch with Softr, set up a payment system with Gumroad, and a details form with TallyForms and we try to keep our offering super simple:
We reached out to our previous productized service users and a few potential customers over DM, as we thought they might not trust our service but they would trust us.
And wohoooo, they loved it 🙏
Within 72 hours, we got our first sale, and our early slots were sold out within a week.
We were over the moon, Boringlaunch, got validated 🥳
But after a few laughs, we thought we now have to increase the price. Otherwise, it would not be ethical with the early adopters who trusted us, but we didn’t know how good the results would be for our users.
So we simply removed the discount and stopped reaching out to people so that we could focus on submissions for our early users.
Once we submitted for a couple of users, we discovered 4 things:
We somehow managed to submit most of the products of our early users on 60+ platforms, but for a couple of products, we barely touched the 50 platforms. So we reached out to them and apologized, stating that we would submit their product on 20+ additional platforms within a week, but currently, we were only able to do 50.
And guess what, they were okay with that.
So we started collecting new platforms ASAP, and within a week, we collected 50+ platforms and did the submissions for our early users.
Then we shared a detailed report with them and asked for a testimonial.
After that we updated our offering to a submission service on 75+ platforms and added few testimonials on the website, and we got 2 sales within 24 hours.
And that was the day we decided we would never stop collecting good platforms, no matter what. As we don't want to repeat the same mistake again.

Till today, we have collected 400+ platforms and directories, but we still offer a 100+ platform service both for AI and non-AI SaaS products as we keep updating our list every week and submit products based on the relevance of the customer’s industry and niche.
If you are still reading, thanks for your time🙏