Bottle

The first organic paid order is processed by Bottle.

Farm To Ladle, a soup and sandwich shop in Atlanta, begins taking orders over text via Bottle. At the time, orders have to be phoned in to the location. We wrote a script to automatically dial Farm To Ladle and read the order out loud.

Will emails Andy (who was running Southfork, a lunch delivery service in ATL) about using Bottle to drive sales over text.

They decide to both go full-time on Bottle.

Andy drops Southfork, Will drops his software consulting business.

They start cold emailing prospects to see who else would be interested in using the product.