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19 Comments

Reached $4K MRR

I'm really excited about this milestone. We always had variable revenues, with some big spikes coming from lifetime sales, newsletters sponsorships, etc. But we now have a big steady revenue base with $4k MRR coming from our subscriptions.

This makes us feel confident about the product and our business, and excited to keep developing it. Also, we're going to see the very first renewals soon since we launched Boxy Suite ~1 year ago, so it's a very promising time.

We've learned a lot in this first year of Boxy Suite, and almost 1 year of launching our startup Superlinear, so shoot some questions if you have any!

  1. 5

    Awesome. No better motivation than customers knocking on your door asking you to take their money ;)

  2. 2

    The pricing options are interesting to me.

    What’s the % of life timers?

    Can you talk a bit about how you arrived at these options and what the future might look like
    eg) more products, possible alternative pricing schedules etc.

  3. 2

    Congrats! How did you get your first 100 paying users?

    1. 2

      I think they mostly came from a mix of Product Hunt early adopters and our old email lists, of people that used our original Boxy app and got a discount for Boxy Suite.

      1. 1

        Great, Thank you so much. Did you have a plan for the launch on ProductHunt?

  4. 1

    Great job! How do you reach out to your customers?

  5. 1

    This is fantastic, and congratulations - took a look at your product and it is delightful!

  6. 1

    Congrats man! I always get stuck at $5k MRR. Good luck pushing past that, but for me this is where I always struggle.

  7. 1

    Inspiring, you guys do incredible works, love what you're able to pull off just by the 2 of you

  8. 1

    Regarding MRR, I don't see on your site any monthly package. Did you achieve the MRR using annual packages then?

    1. 1

      Yes exactly, it’s computed from ARR.

      1. 1

        Nice, good job then!

  9. 1

    how big is the engineering team ? and what customer acquisition channels have worked for you ?

    1. 4

      The engineering team is @frankdilo :D I always tell him he should write about how he manages to be a one-man dev team. I make his workload a little lighter by making the websites (gatsby js) and doing some light frontend work. We've just finished creating our own React UI Kit which will make development faster in the future, we'll probably say more about that in the near future.

      Regarding customer acquisition, an important channel for us i an email list (20k+ subscribers) we've slowly built in the last few years, since we first created the original Boxy (Inbox by Gmail clients). Then every year we have 1-2 Product Hunt launches, but this channel is less and less relevant, so we're now shifting our attentions to other sources. Then we sometimes sponsor newsletter like Dense Discovery, and that usually have 1.5 - 2x ROI, and we also love supporting creators like Kai Brach.

      We're always learning and exploring other sources though.

      1. 1

        Very interesting.

        Can you talk about the tech stack for the app?

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