Rigorous networking + partnership building = sales

From the first day it was clear that the best distribution channel we can build is a referral system. So we started to reach out to marketing agencies, freelancers and consultants who were able to recommend our products for a commission. Unfortunately a very few have talked back to us. Even worse, a few tried to copy our idea. We knew that we are sitting on gold.

Learning from this experience, we changed strategy and started targeting potential referrals who had no interest in copy our products. Such as PPC agencies and non-brand focused consultants. This worked out significantly better and we started to make sales.