Brand Auditor
Brand Audit, Market Research & Customer Perception Analysis
As soon as our sales started to stabilize and we were generating a steady revenue, we started to look into spread the world. After various PR campaigns and one full month of revenue spent on Google Ads, we came to the conclusion that relying on our referral system is a lot more efficient.
We tested our own solution to improve our business and it did wonders. We have learned that potential customers would expect more clarity, a positioning that they can easily understand and more transparency regarding our auditing procedures.
Tackling these worked like magic, our conversion rate from referrals nearly doubled. We welcome any potential referrals :)
From the feedback of our referral partners, we learned that our initial set of brand audits were not suitable for a number of potential clients. We knew that specialized audits will be required to be able to offer relevant audit types for our clients.
We have developed 7 new audit types for different segments and target industries. This was the time when we launched a set of market research and customer perception audits for startups.
This was the time when discovered that our audits are super helpful for startups who want to ensure that their branding, positioning and business concept is attractive.
From the first day it was clear that the best distribution channel we can build is a referral system. So we started to reach out to marketing agencies, freelancers and consultants who were able to recommend our products for a commission. Unfortunately a very few have talked back to us. Even worse, a few tried to copy our idea. We knew that we are sitting on gold.
Learning from this experience, we changed strategy and started targeting potential referrals who had no interest in copy our products. Such as PPC agencies and non-brand focused consultants. This worked out significantly better and we started to make sales.
After numerous lengthy discuss with branding experts, consultants and potential customers, we were able to conceptualize Brand Auditor. Based on the available technology we built couple of weeks before, we were able to create a fully featured and functional market research solution. This is the start of the Brand Auditor story.
Initial databases, data processing algorithms and the first basic reports became functional. Initially the system was designed to do something totally different, but later we found better for it. This is when we started to build our API connections with other market research and Dara broker companies.
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