I reached out to a Fast Company journalist in November who wrote an article about how wasteful the swag industry was and mentioned edible swag as a waste-free alternative.
This led to an article being published about the hot new trend of Branded Fruit (a parent company I made for Custom Avocados).
Within 24 hours I received over 150 inquiries from different companies asking for a quote for bulk orders of branded fruit—oranges, clementines, pomegranates, and even sweet potatoes.
Overnight this became a full-time job. I had to change my manufacturing process, figure out supply chain logistics, and hire employees. Within a week, I was fulfilling orders.