Let's talk Marketing
by Jaki MilakovicWe had a pretty great first week. I'm trying not to be too hard on myself as I was hoping to have double the amount of sign ups that we did, BUT the fact that we had sign ups on the first day is enthralling and I need to keep that in mind.
Right now we're trying to figure out the best places to market our business. Sadly BrickWorld just rolled through the area in March so we missed the opportunity to market there with all the publications in our area. Right now we're focused on Facebook, Google, Reddit, and Instagram. I'm doing as many posts as possible on TikTok to try and gain more followers so we can get to the point where we do lives.
If anyone has any other suggestions I'd love to hear them. We do have some paper cards that some great places near us are letting us leave on the counter, but I'm trying to think of other ways/places we can do this.
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Contgratulations Jaki!
It looks like you've put a lot of thought and effort into launching your service.
As for marketing it. Your strategy needs to account for your resources, which I'm assuming are quite limited. So you can't afford to spread yourself thin.
Looking at follower counts for Lego, these are their most popular social media channels: YouTube, Facebook, and Instagram. Here I'd look to see if you can repurpose your content across multiple channels.
Look to build community around your presence on any channel.
Encourage conversations in the comments, answer questions promptly, host Q&A sessions (live or text-based) about Lego sets or the subscription service. Partner with Lego fan accounts or micro-influencers for promotion.If you're considering Google search as another source of traffic, you'll need to be even more deliberate in your approach. Your product pages are not optimized for search, so that's where I'd initially focus my efforts. I notice you're not using structured data either, so that's something to consider.
Lego rental, lego subscription box are a couple of terms you should consider targeting with your home page.
Blog posts should focus on benefits of Lego play, reviews of popular sets, tips for choosing sets based on age/interests.
Hopefully, this should give you some food for thought.
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Stephen, thank you so much for all your insight. I'm going to be breaking each one down and working on game plans based on your suggestions.
I will say we're working on more ways to get a person to stay with us, ie sign up here for a newsletter. This way we can continue communicating with them and hopefully convert them to a customer.
We're posting as much as possible on the social media channels and trying to use the most relevant hashtags, words, etc that will get us the most views.
Again thank you very much for sharing your thoughts! I'll let you know how everything goes in a future post.-
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Please do!
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