Britishop started off as a purely online offering, which set us apart from potential competitors and allowed us to keep the whole operation lean, efficient and cost effective.
But over the months so many people asked "where is your shop" that their was only so many times we could answer "online".
Unrelated events meant that office refurbishments were planned for our other businesses so it was decided to setup a small walk in shop within the office.
This still kept our core advantages, no dedicated rent or staff costs while reaching an offline audience as well as online.
Had numerous comments about "expected something bigger" from walk ins now, but they are walking in at least. Majority understand and are fine with our core focus remaining online with the local shop just an extra option for those who prefer it.