Broos Ads

Hey everyone 👋

I’ve been quietly working on something over the past few months and thought it’s finally time to share it here.

I’m building Broos Ads, an advertising network focused on helping developers, publishers, and creators monetize their platforms — especially in emerging markets.

This started from frustration more than anything else. I’ve seen (and personally experienced) how hard it can be to get approved on platforms like AdSense, and even when you do, payouts and support can be limited. On the other side, advertisers are spending money but dealing with bot traffic, poor targeting, and not really knowing where their budget is going.

So the idea was simple: can I build something that works better for both sides?

Right now, we’re close to entering beta. Advertisers can already create CPC campaigns, set budgets, and use AI to help shape their targeting. One thing I really wanted to get right early was trust, so we built in fraud detection pretty deeply — we even show advertisers how much invalid traffic gets blocked instead of just hiding it.

For publishers, we support website monetization with ad units and auto-ads, plus smart links for social traffic. There’s also a mix of automated checks and manual review before sites are approved.

One decision we made early was requiring advertisers to pre-fund campaigns, so every campaign running on the platform has a real budget behind it.

At the moment, we’re wrapping up development and starting to onboard our first publishers. If everything goes to plan, we should have around 60k daily pageviews in early supply as we open up beta.

Where I could really use some input is around the early-stage challenges. The cold start problem is very real — balancing between advertisers and publishers without leaving either side feeling empty. I’m also thinking a lot about long-term fraud detection and whether I should introduce a full wallet system now or keep things simpler for a bit.

If you’ve built anything in ad tech, marketplaces, or even just dealt with monetization as a publisher, I’d really appreciate your thoughts.

Also open to early publishers or advertisers who want to test things out and give honest feedback.

If you’re curious, you can check it out here:
https://ads.broos.io