I can be a bit blunt sometimes.
I mean, it comes from a good place, and it's not something I do intentionally, but if you've ever spoken to me you'll know I can be a pretty harsh critic sometimes.
So, after years of hanging out on Reddit's /r/entrepreneur, I found myself doing pretty detailed, "brutally honest teardowns" of people's websites/businesses, and thought to myself that it might be a service people are willing to pay for.
BrutalTeardowns.com was born!