Brutal Teardowns

One of the biggest pieces of feedback I received while putting together the original concept was the question of authority - how do people know that I know what I'm talking about?

With this in mind, I re-tooled Brutal Teardowns as a content-driven site, featuring teardowns that I'd already done in public, with the teardown service as a side offering of the site, and launched on ProductHunt.

The response was luke warm.

The idea was generally well-received, though not without a few of its own (justified) criticisms, but I don't think there were really any sales as a result of the ProductHunt launch. There were certainly a lot of people who signed up for the free "get featured" option, but as far as validation goes, I hadn't made significant sales.

As the launch traffic wore off, I picked up a large project for my Identity & Access Management consultancy, and my focus shifted back to that, while this side-hustle fell onto the backburner, where it has made a few sales a year.

I can be a bit blunt sometimes.

I mean, it comes from a good place, and it's not something I do intentionally, but if you've ever spoken to me you'll know I can be a pretty harsh critic sometimes.

So, after years of hanging out on Reddit's /r/entrepreneur, I found myself doing pretty detailed, "brutally honest teardowns" of people's websites/businesses, and thought to myself that it might be a service people are willing to pay for.

BrutalTeardowns.com was born!